Whether you admit it or not, it is true that we like to see more than read and listen. At least, most of us do! And it is a fact that our brain receives visual information quicker than reading and listening. Thus, it is no wonder that video content has become all the buzz lately on all social media platforms. From TikTok and Reels to live streams and YouTube shorts, you cannot comprehend social presence without them. 

Consequently, you must acquire video content mastery for social platforms to build a strong brand presence. Let me walk you through all the basics of strong visual content today to help you gain traction on social media effectively. 

What Is Video Content On Social Media?

Are you trying to gain likes on Instagram or views on TikTok but don’t know what video content is? Let me break the ice for you. Visual content is any online content that contains visual elements like photos, videos, GIFS, infographics, etc. So, any form of video, short, long, or mid, is called video content on social media. 

Why is visual content important? Well, the answer is quite simple. Gen Z likes to watch more than read. Posts of images or videos get 98% higher comments and likes than posts that are only text-based. While writing strong captions or posting information-based content is essential, visual or carousel posts unquestionably attract more eyes. 

Especially in the social media marketing realm, if you are trying to sell a product, you have to present it to your audience. When the audience visually sees and observes your brand, they tend to trust it faster. In a 2021 survey, 54% of marketers admitted that video content is more valuable for market goals. 

Hence, if you want to grow your presence on social media, now is the time to start creating innovative video content.

Guide To Mastering Video Content For Social Media

Now that you understand the significance of video content, let me guide you through the details. What are the types of video content? How can you make video content? You will find all the answers below!

The Best Types Of Video Content

Let us begin with the types of video content you can create to attract a wider audience on social media. 

• Stories: If you want more engagement on Instagram, you have to use this Instagram feature. Here, you can put up short videos for 24 hours. Stories are also available on Facebook, TikTok, Pinterest, etc. 
• Short-Form Videos: Reels, TikTok, and Shorts are short-form video formats. The duration can range from 5 seconds to 90 seconds. These are the videos that usually go viral. 
• Long-Form Videos: If your focus lies more on YouTube, long-form video content is for you. Try and engage your audience for 10–15 mins to earn good money. You can also post long-form videos on Instagram IGTV.
• Live Streams: You can also stream in real-time. Live streams or live videos on Facebook, Twitch, Instagram, etc., are a great way to interact with the audience. 

Content Ideas To Make Stunning Videos

Next up, we have a list of ideas you can use to hook your audience until the end of your video!

• Styling Videos: If you are a fashion brand, you have to make styling videos. It can be a GRWM (Get Ready With Me) video on TikTok or Reels or an OOTD (Outfit Of The Day) post on Facebook. Let the audience see your outfits!
• Listicles: If you want to keep your viewers hooked till the end of your video, a video version of listicles will do all the trick. Videos with headlines like “Wait For Number Five” or “Number Three Will Surprise You” are sure to go viral. 
• Holiday Hashtags: We all love holidays! So, to intrigue your audience, use relevant holiday hashtags on your videos and make your content relatable. 
• Q&A or Interview: This works best for brand pages. You can do Q&A videos to inform your audience more about your brand and products. 

Tips To Increase Engagement

Lastly, here are some tips to make your already creative video more engaging and entertaining for your audience. 

1. High Definition Video: If your content is good, but the camera quality is poor, you will not make it. Especially on Instagram, you have to post high-quality videos to let the algorithm prioritize your videos. 

1. Be Real: When making a promotional video or any kind of video related to your brand, be real and present. The audience would love to see someone who is giving worthy reviews. It will help you build loyalty and trust with your customers. 

1. Add Fun: Your videos do not have to be all informative and serious. It is 2023, and everyone loves to giggle. So, add fun elements to your videos to make them relatable to your target audience.

1. To The Point: The last thing you want to do is annoy your audience. Keep your videos short, to the point, and precise. If you make your audience waste time only to receive a confusing message, get ready to lose some followers. 

1. Powerful Intro: The moment someone clicks on your video, hook them with an attractive intro! That is the only sure-fire way to ensure you have more views and likes. 

Conclusion

Creating video content can be time-consuming. However, you will have zero regrets once you start seeing the results. So, grab your camera and start shooting right away!